influencer marketing to reach your target audience

Psst! Have You Heard About Influencer Marketing?

Online marketing strategies evolve along with every other aspect of the web, from platforms and technologies to users’ preferences and actions. While many traditional forms of online marketing are still going strong—such as pay-per-click ads and email marketing—influencer marketing is the new kid on the block. It’s especially buzzworthy because when done well, influencer marketing…

how to make a facebook live video

Is Your Business Ready to Go (Facebook) Live?

By now, you’ve probably heard about the various live streaming video services that the major social media platforms have been throwing their weight behind. Twitter has Periscope, Snapchat offers Snapchat Video, and even YouTube—the granddaddy of non-streaming video—is set to launch a live streaming service called YouTube Connect. These all provide more or less the…

snapping a selfie

Meet the New Social Networks

There’s come to be a fairly predictable life cycle for social networking platforms, and—as with music and fashion trends—teens and 20somethings are both the early adopters and the first to abandon ship. Even though Facebook has become established enough to be something of an exception, its mainstream usage has seen an exodus of younger users.…

how to make an infographic

How to Make an Infographic

how to make an infographic

You can embed this Infographic on your site by copying and pasting the code below.

how to make an infographic

Infographics: The Basics

One of the best ways to boost your site’s rankings is through high-quality backlinks. When other sites—whether businesses, blogs, or social media pages—are willing to send traffic your way, it’s a major signal to Google and the other search engines that your website is the real deal. In the Web 1.0 days, people used to…

how to create a business page on LinkedIn

How to Get the Most from Your Business’s LinkedIn Page

Despite its ubiquity, LinkedIn isn’t what comes to mind when you hear the term social media — we think of Facebook, Twitter, and other sites first. But don’t underestimate the value of LinkedIn, especially if you’re a B2B (business-to-business company)! LinkedIn boasts more than 332 million members worldwide, and it’s constantly growing — according to…

the new Facebook places

The New Facebook Places

You might not have even noticed it, since there wasn’t an official announcement, but Facebook has redesigned Facebook Places — the area where users can search for local businesses. Though there wasn’t any official fanfare, it’s definitely stirred things up in the local SEO world, as this could be the “killer app” that Facebook uses…