influencer marketing to reach your target audience

Psst! Have You Heard About Influencer Marketing?

Online marketing strategies evolve along with every other aspect of the web, from platforms and technologies to users’ preferences and actions. While many traditional forms of online marketing are still going strong—such as pay-per-click ads and email marketing—influencer marketing is the new kid on the block. It’s especially buzzworthy because when done well, influencer marketing…

long term SEO

SEO Doesn’t Take a Summer Vacation

It’s the season when many of us are getting out of the office and heading to the beach, the mountains, or even just to the couch. When we take a break from working, we might fall a little behind, but it’s easy to catch up. That’s not the case with SEO. SEO isn’t just a…

email automation basics

Email Marketing 102

We don’t have to tell you that technology moves quickly. There’s one area, however, where we haven’t seen much change. Email has remained relatively static—or in Silicon Valley parlance, it’s one area of online life that hasn’t been disrupted. Sure, you get email today that contains videos, graphics, and HTML, but in the end you’re…

google shopping SERP

Google Shopping 101

Last month when we discussed the latest changes to Google SERPs, one item we highlighted was the increasing prominence of Google Shopping. If that left you wondering “Wait, what’s Google Shopping?” or “How do I get my products listed there?”—this month we’re going to answer those questions (and more). Online retail is big, and only…