google shopping results

Google Cuts Back PPC Real Estate

Believe it or not, this month we don’t have a Google algorithm update to tell you about. But that’s not to say that our buddies at the search giant haven’t been busy. The latest switch? They’ve been tinkering with how ads display on their search engine results pages (SERPs). If pay-per-click (PPC) is part of…

was there a penguin update january 2016

The March of the Phantom Penguins

If you keep close tabs on your search rankings, you may have noticed that there was a major shakeup recently—Saturday January 9th, to be precise. Folks in the SEO world have been waiting for a Penguin update for a long time, but this wasn’t it. Was it another Phantom update? Though Google has officially confirmed…

what you should know about links

A Basic Primer on Links

When you hear the word “links,” chances are the first thing you think of are what used to be called hyperlinks—the stuff you click on to get from one webpage to another. (Well, unless you’re a golfer.) We all pretty much get what a link is: A clickable URL (this stands for Uniform Resource Locator…