google local guides

Want to Work for Google? You’re Hired!

Google recently launched yet another initiative to bolster Google Maps. While still the undisputed leader in search, if we’ve learned anything from the Mystery of the Missing Mall, it’s that Google’s not quite as all-seeing and all-knowing as we often think. Plus, while Apple Maps was initially underwhelming—like issuing a corporate apology bad—it’s become much…

how to create a business page on LinkedIn

How to Get the Most from Your Business’s LinkedIn Page

Despite its ubiquity, LinkedIn isn’t what comes to mind when you hear the term social media — we think of Facebook, Twitter, and other sites first. But don’t underestimate the value of LinkedIn, especially if you’re a B2B (business-to-business company)! LinkedIn boasts more than 332 million members worldwide, and it’s constantly growing — according to…