influencer marketing to reach your target audience

Psst! Have You Heard About Influencer Marketing?

Online marketing strategies evolve along with every other aspect of the web, from platforms and technologies to users’ preferences and actions. While many traditional forms of online marketing are still going strong—such as pay-per-click ads and email marketing—influencer marketing is the new kid on the block. It’s especially buzzworthy because when done well, influencer marketing…

long term SEO

SEO Doesn’t Take a Summer Vacation

It’s the season when many of us are getting out of the office and heading to the beach, the mountains, or even just to the couch. When we take a break from working, we might fall a little behind, but it’s easy to catch up. That’s not the case with SEO. SEO isn’t just a…

email automation basics

Email Marketing 102

We don’t have to tell you that technology moves quickly. There’s one area, however, where we haven’t seen much change. Email has remained relatively static—or in Silicon Valley parlance, it’s one area of online life that hasn’t been disrupted. Sure, you get email today that contains videos, graphics, and HTML, but in the end you’re…

how to make a facebook live video

Is Your Business Ready to Go (Facebook) Live?

By now, you’ve probably heard about the various live streaming video services that the major social media platforms have been throwing their weight behind. Twitter has Periscope, Snapchat offers Snapchat Video, and even YouTube—the granddaddy of non-streaming video—is set to launch a live streaming service called YouTube Connect. These all provide more or less the…

Local Search: What Matters Most Right Now

We’ve always known that search engine results pages (SERPs) are moving targets. Ever-changing rankings may not be a big deal if you’re a big business with major brand recognition, but for small businesses even a minor dip can have an outsized impact on site traffic. The good news? The major factors affecting local search rankings…