new shopping results image search

Paid Search Pops Up in More Places

We keep talking about different ways that paid search results (aka pay-per-click or PPC) keep taking up more and more real estate on Google’s search engine results pages. Now we’re seeing the trend expand beyond regular web searches. Google’s latest updates have made paid results more prominent on image search and maps. What’s this all…

google local guides

Want to Work for Google? You’re Hired!

Google recently launched yet another initiative to bolster Google Maps. While still the undisputed leader in search, if we’ve learned anything from the Mystery of the Missing Mall, it’s that Google’s not quite as all-seeing and all-knowing as we often think. Plus, while Apple Maps was initially underwhelming—like issuing a corporate apology bad—it’s become much…

Local Search: What Matters Most Right Now

We’ve always known that search engine results pages (SERPs) are moving targets. Ever-changing rankings may not be a big deal if you’re a big business with major brand recognition, but for small businesses even a minor dip can have an outsized impact on site traffic. The good news? The major factors affecting local search rankings…