was there a penguin update january 2016

The March of the Phantom Penguins

If you keep close tabs on your search rankings, you may have noticed that there was a major shakeup recently—Saturday January 9th, to be precise. Folks in the SEO world have been waiting for a Penguin update for a long time, but this wasn’t it. Was it another Phantom update? Though Google has officially confirmed…

what you should know about links

A Basic Primer on Links

When you hear the word “links,” chances are the first thing you think of are what used to be called hyperlinks—the stuff you click on to get from one webpage to another. (Well, unless you’re a golfer.) We all pretty much get what a link is: A clickable URL (this stands for Uniform Resource Locator…

Linking 101: Directories

Another technique of Off-Page Optimization is building your links through directory submissions. Submitting your site to a directory could help your site become a higher ranking website. Other benefits of building your links with the use of directories include more personal attention and increased traffic to your site. Directories are websites in which basically all…