how to make an infographic

Infographics: The Basics

One of the best ways to boost your site’s rankings is through high-quality backlinks. When other sites—whether businesses, blogs, or social media pages—are willing to send traffic your way, it’s a major signal to Google and the other search engines that your website is the real deal. In the Web 1.0 days, people used to…

how to create a business page on LinkedIn

How to Get the Most from Your Business’s LinkedIn Page

Despite its ubiquity, LinkedIn isn’t what comes to mind when you hear the term social media — we think of Facebook, Twitter, and other sites first. But don’t underestimate the value of LinkedIn, especially if you’re a B2B (business-to-business company)! LinkedIn boasts more than 332 million members worldwide, and it’s constantly growing — according to…

The “Other” PPC: Two Social Media Alternatives to Google AdWords

When it launched in October 2000, Google’s AdWords revolutionized pay-per-click (PPC) marketing. Today, AdWords still dominates the PPC landscape, and indeed, online marketing in general. But two newer PPC options that did not exist when AdWords was created — Facebook and LinkedIn — may be an effective alternative, depending on your target market. Each of…