new shopping results image search

Paid Search Pops Up in More Places

We keep talking about different ways that paid search results (aka pay-per-click or PPC) keep taking up more and more real estate on Google’s search engine results pages. Now we’re seeing the trend expand beyond regular web searches. Google’s latest updates have made paid results more prominent on image search and maps. What’s this all…

long term SEO

SEO Doesn’t Take a Summer Vacation

It’s the season when many of us are getting out of the office and heading to the beach, the mountains, or even just to the couch. When we take a break from working, we might fall a little behind, but it’s easy to catch up. That’s not the case with SEO. SEO isn’t just a…

staying safe online

Search Engines Have (Some) Scruples

The web can be a pretty scary place, and in some cases, you don’t even have to go to its darkest corners to find unsavory content. This is actually something that search engines try to police a bit, not just through offering safety settings (which most users likely never adjust) on search results, but also…

Web Design Trends 2016

4 Major Web Design Trends for 2016

Web design trends come and go, but design is about much more than making sure your site looks pretty. Design can be a make-or-break factor in your user experience (UX): Web users are going to leave a site that’s difficult to navigate, confusing to use, or just plain hard on the eyes. Homepage design is…

google shopping SERP

Google Shopping 101

Last month when we discussed the latest changes to Google SERPs, one item we highlighted was the increasing prominence of Google Shopping. If that left you wondering “Wait, what’s Google Shopping?” or “How do I get my products listed there?”—this month we’re going to answer those questions (and more). Online retail is big, and only…

google shopping results

Google Cuts Back PPC Real Estate

Believe it or not, this month we don’t have a Google algorithm update to tell you about. But that’s not to say that our buddies at the search giant haven’t been busy. The latest switch? They’ve been tinkering with how ads display on their search engine results pages (SERPs). If pay-per-click (PPC) is part of…

surprise! There's a new search engine in town

Bing: It’s a Thing

When we talk about search engines, you wouldn’t be too far off if you simply read it as “Google.” And let’s be honest — we do spend a lot of time talking about Google, given its dominance in the search world. Google remains by far the world’s top search engine, and in most cases, other…

was there a penguin update january 2016

The March of the Phantom Penguins

If you keep close tabs on your search rankings, you may have noticed that there was a major shakeup recently—Saturday January 9th, to be precise. Folks in the SEO world have been waiting for a Penguin update for a long time, but this wasn’t it. Was it another Phantom update? Though Google has officially confirmed…