long term SEO

SEO Doesn’t Take a Summer Vacation

It’s the season when many of us are getting out of the office and heading to the beach, the mountains, or even just to the couch. When we take a break from working, we might fall a little behind, but it’s easy to catch up. That’s not the case with SEO. SEO isn’t just a…

email automation basics

Email Marketing 102

We don’t have to tell you that technology moves quickly. There’s one area, however, where we haven’t seen much change. Email has remained relatively static—or in Silicon Valley parlance, it’s one area of online life that hasn’t been disrupted. Sure, you get email today that contains videos, graphics, and HTML, but in the end you’re…

snapping a selfie

Meet the New Social Networks

There’s come to be a fairly predictable life cycle for social networking platforms, and—as with music and fashion trends—teens and 20somethings are both the early adopters and the first to abandon ship. Even though Facebook has become established enough to be something of an exception, its mainstream usage has seen an exodus of younger users.…

how to create a business page on LinkedIn

How to Get the Most from Your Business’s LinkedIn Page

Despite its ubiquity, LinkedIn isn’t what comes to mind when you hear the term social media — we think of Facebook, Twitter, and other sites first. But don’t underestimate the value of LinkedIn, especially if you’re a B2B (business-to-business company)! LinkedIn boasts more than 332 million members worldwide, and it’s constantly growing — according to…