long term SEO

SEO Doesn’t Take a Summer Vacation

It’s the season when many of us are getting out of the office and heading to the beach, the mountains, or even just to the couch. When we take a break from working, we might fall a little behind, but it’s easy to catch up. That’s not the case with SEO. SEO isn’t just a…

The “Other” PPC: Two Social Media Alternatives to Google AdWords

When it launched in October 2000, Google’s AdWords revolutionized pay-per-click (PPC) marketing. Today, AdWords still dominates the PPC landscape, and indeed, online marketing in general. But two newer PPC options that did not exist when AdWords was created — Facebook and LinkedIn — may be an effective alternative, depending on your target market. Each of…