Google Changes Keep Coming!

[Editor’s Note] In recent weeks, Google has launched several changes to its business-focused products, including Google My Business and Google AdWords. Here are two that our readers should know about. First, our National Accounts Manager, Frank Rose, has provided some information about a new verification method for Google My Business listings. Second, Sara Mozafaripour, Sr.…

new shopping results image search

Paid Search Pops Up in More Places

We keep talking about different ways that paid search results (aka pay-per-click or PPC) keep taking up more and more real estate on Google’s search engine results pages. Now we’re seeing the trend expand beyond regular web searches. Google’s latest updates have made paid results more prominent on image search and maps. What’s this all…

staying safe online

Search Engines Have (Some) Scruples

The web can be a pretty scary place, and in some cases, you don’t even have to go to its darkest corners to find unsavory content. This is actually something that search engines try to police a bit, not just through offering safety settings (which most users likely never adjust) on search results, but also…

google shopping SERP

Google Shopping 101

Last month when we discussed the latest changes to Google SERPs, one item we highlighted was the increasing prominence of Google Shopping. If that left you wondering “Wait, what’s Google Shopping?” or “How do I get my products listed there?”—this month we’re going to answer those questions (and more). Online retail is big, and only…

google shopping results

Google Cuts Back PPC Real Estate

Believe it or not, this month we don’t have a Google algorithm update to tell you about. But that’s not to say that our buddies at the search giant haven’t been busy. The latest switch? They’ve been tinkering with how ads display on their search engine results pages (SERPs). If pay-per-click (PPC) is part of…

The “Other” PPC: Two Social Media Alternatives to Google AdWords

When it launched in October 2000, Google’s AdWords revolutionized pay-per-click (PPC) marketing. Today, AdWords still dominates the PPC landscape, and indeed, online marketing in general. But two newer PPC options that did not exist when AdWords was created — Facebook and LinkedIn — may be an effective alternative, depending on your target market. Each of…

New Site Highlights Expanded Services

Web Design. Video. Paid Search. Social Media. As search engine optimization (SEO) has grown in scope and complexity, our marketing knowledge and service offerings have had to keep pace. Higher Power SEO customers told us they wanted “one stop shopping” for online marketing services, and we listened. We’ve brought seasoned web developers, designers, videographers and…