Everyone is Talking about SnapChat Advertising
There is no doubt that mobile media is changing advertising, almost on a daily basis. One of the newest additions to mobile media ads is SnapChat.
Basically, SnapChat is a mobile app that’s used to modify and share photos and videos. This is a clue to the style of advertising that SnapChat provides.
It is important for advertising professionals to note that 41 percent of 18- to 34-year-old users exchange SnapChat photos and videos daily. It’s easy to see the advantages of SnapChat advertising for businesses and a host of other types of promotions. SnapChat combines the early “instant message” concept with the ability to provide visual messages that are fun and easy to make.
Today, everyone is talking about SnapChat as an innovative and affordable way to provide photos and videos for online communities or on-demand for businesses.
However, SnapChat is different than other apps that allow photos and video sharing in a very important way. SnapChat has an auto-destruct feature that automatically erases photos and videos after they are viewed.
Learn How SnapChat Works Best for Advertising
So how does SnapChat allow exchanges between users and companies? Like many social media ad platforms, advertisers can use SnapChat to create a following. SnapChat includes an “Add Me” URL that tells users where your business is, and acts like a backlink.
There are several things to consider when designing a SnapChat Advertising Campaign. These include:
. SnapChat photos and videos self-destruct after they are viewed
. Business ads need to have visual impact
. Ads should send a clear, quick message
. Ads should contain memorable contact information
. Ads on SnapChat have a 10-second time window
. SnapChat relies on storytelling types of ads
Creating a SnapChat Ad
SnapChat fits seamlessly into the idea that most advertising has three to five seconds to capture and hold viewers’ attention. To create a viable SnapChat ad, content flashes over a 10-second period of time. This means ads should have the kind of visual impact that encourages users to pursue more information about your products or services.
Ads that send a clear, quick message should include access to additional information through the “Add Me” feature. Since SnapChat allows the use of trademarks and logos, a SnapChat business ad should include a proportioned video that tells a story supportive of the business brand.
Memorable Contact Information
SnapChat is pushing the envelope of advertising to new horizons. Since it relies on ten seconds of visibility and storytelling, advertisers have the opportunity to finely hone their SEO keyword skills. To do this, choose the most relevant keywords that describe in one second, the business and nature of the business. This requires far greater advertising content creativity than with advertising on browsers without time limits for exposure. For example, everyone knows certain famous brands like McDonalds, Coca-Cola and others with highly recognizable logos. For these companies to advertise on SnapChat, it takes very little in the way of storytelling ads and a lot of impact visuals and graphics to grab customer interest. For lesser-known companies, storytelling becomes more important.
SnapChat Advertising Cost
SnapChat, being a relatively new app, offers are more exclusive market due to the younger-skewing age of its users. SnapChat offers sponsored ads – called “lenses” – for up to 20 seconds for major businesses. Prices start at about two cents per view, or $20 per thousand views. Currently, SnapChat advertising has drawn many large, corporate advertisers, which spend an average of $750,000 per campaign. For example, the Taco Bell lens was viewed 224 million times. Viewers held the innovative ad design for 24 seconds, on average, before passing it on to their friends. SnapChat claims that Taco Bell had an extraordinary return on investment, when compared to a traditional TV ad targeted at the same audience.
Interested in learning more? Contact the PPC experts at Higher Power SEO by calling 760-881-4736 today.