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What is Search Engine Marketing?

What is Search Engine Marketing? Search Engine Marketing (SEM) encompasses a range of strategies that all have one aim: increasing your website’s visibility on search engines, helping you to reach more customers and grow your business. A 2013 study found that 92% of all search traffic—that’s web users clicking on links—went to sites that could be found on the first page of search results; according to Search Engine Journal, 93% of online experiences still begin via a search engine. Think about the keywords that users might search to find your website. Does your site show up on the first page of results? Another way to think about it: Are your competitors’ sites on the first page? A robust SEM strategy includes both Search Engine Optimization (SEO) and Pay Per Click (PPC) search advertising.

When it comes to finding local businesses, products, and services, people are still letting their fingers do the walking—but today, they’re using touch screens or mouse clicks. Search Engine Watch has reported that 59% of American consumers are using Google every month to find local businesses. That number isn’t likely to drop, and with people increasingly searching with smartphones and other GPS-enabled devices, top search engine rankings are more important than ever for local businesses.

Customers are out there looking for your business—we’re here to make sure they can find it. Our SEM strategies can help boost your site’s rankings, getting you onto that first page of search results and in front of new customers. At Higher Power SEO, we take a results-oriented approach, tailoring what we do to your business goals. We offer a broad range of SEM services, including:

  • Website audits, keyword research, and competitor analysis, allowing us to target the areas where your site can be improved in order to show up better in search results.
  • Content marketing, such as blogs and video, which build up the valuable content on your site, benefitting both your customers and your website’s rankings.
  • SEO strategies that include both optimizing your pages, titles, and meta tags, as well as building high-quality backlinks from other authoritative sites to key pages on your website.
  • PPC, enabling your most important keywords to get maximum exposure via Google AdWords and Bing/Yahoo ads.
  • Local SEM tactics that ensure that your business shows up on the map no matter how customers are trying to find you.

Higher Power SEO employs proven methods that are based on years of experience helping our clients achieve their goals. At the same time, we understand that the search landscape is constantly changing, and we keep abreast of the latest trends and search engine updates to continually improve our strategies.

Ready to learn more about what Higher Power SEO can do for your business? Call us today at 760-881-4736, or fill out our contact form and we’ll get in touch with you!