The “Other” PPC: Two Social Media Alternatives to Google AdWords

When it launched in October 2000, Google’s AdWords revolutionized pay-per-click (PPC) marketing. Today, AdWords still dominates the PPC landscape, and indeed, online marketing in general. But two newer PPC options that did not exist when AdWords was created — Facebook and LinkedIn — may be an effective alternative, depending on your target market. Each of…

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