Email Marketing 102

We don’t have to tell you that technology moves quickly. There’s one area, however, where we haven’t seen much change. Email has remained relatively static—or in Silicon Valley parlance, it’s one area of online life that hasn’t been disrupted. Sure, you get email today that contains videos, graphics, and HTML, but in the end you’re…

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Google Shopping 101

Last month when we discussed the latest changes to Google SERPs, one item we highlighted was the increasing prominence of Google Shopping. If that left you wondering “Wait, what’s Google Shopping?” or “How do I get my products listed there?”—this month we’re going to answer those questions (and more). Online retail is big, and only…

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