The recent launch of Ello, the “anti Facebook,” has been greeted not so much with jubilation (“Finally, an alternative to Facebook!”) as with eye-rolling and social media fatigue (“You really want me to sign up for something else?”). Social media is omnipresent, but it can also be overwhelming. It’s hard enough keeping up with your own accounts and feeds, and trying to manage ones for your business can feel like more trouble than it’s worth.
Even though maintaining the accounts can feel onerous, for small businesses that rely on customer referrals, diving into social media is definitely worth the trouble. Having a presence on social networks is one way that new clients can more easily find you — likes, shares, and retweets are the new word of mouth. Social accounts are also help ensure that your existing customers don’t forget about you — they’re a way to keep people engaged and strengthen your relationship.
Higher Power SEO is excited to now offer budget-friendly solutions to help small businesses make the most of social media. Whether you have existing social media accounts or you don’t have a presence at all, we can help your business leverage the social sphere, setting up new accounts or providing a thorough audit of your current accounts on Facebook, Twitter, and Pinterest.
Why those three? Well, despite upstarts like Ello, Facebook remains a dominant force in social media, and continues to work its way into every corner of the web (think how often sites now ask you if you’d like to log in using Facebook). Twitter provides a level of immediacy and direct engagement that can be extremely valuable, as users increasingly rely on it for up-to-date information. Though Pinterest is a relative newcomer (and smaller than the other two social giants), its users are extremely active, making it an excellent venue for gaining visibility for your products and services.
We’ll help you develop a social media presence that is consistent with your brand and message, and get you likes, follows, and repins. Our experts will analyze and help you understand what kind of content works best for the people you want to reach, as well as when and where to post it. Throughout the process, we provide thorough metrics — along with explanations in plain English — to help you understand the best strategies for engaging your audience on social media. With monthly meetings to examine your accounts’ performance and plan for what comes next, you’ll always be in the loop. Best of all, our packages are affordable, so you can choose an option that will help your business get social, without breaking the bank.
Want to learn more about our social media packages? Contact us here and we’ll get in touch with you, or give us call us today at 760-881-4736!