Today, nearly 60% of search queries are coming from smartphones and tablets rather than desktop or laptop computers. If a site doesn’t display correctly on a small screen or can’t be easily navigated via a touchscreen, web users are unlikely to stick around—instead, they’ll head to a competitor whose site offers a better mobile experience. Don’t get left in the digital dust!

You might think that your business isn’t something potential customers would be looking for using their phones, but research has found that people are now searching for nearly everything, from new cars to licensed carpenters, on the go. Local search and mobile search go hand in hand, as web users on GPS-enabled mobile devices are often looking for a business that’s “near me.”

Higher Power SEO can bring your site up to speed and make sure that you aren’t losing mobile searchers. With responsive web design, your website can automatically adapt to the screen size of the device a visitor is using—whether it’s a smartphone, computer, or tablet—and maintain the basic look, feel, and branding of your “real” site. A website that’s easy to navigate on any device removes hurdles to customers finding you online, and that will help you close more sales.

Need a new website, or want to make your existing site mobile-friendly? Call Higher Power SEO today at 760-881-4736 or contact us to learn more about mobile optimization.