India SEO firms often get a bad rap when it comes to quality, service and effectiveness. Yesterday I came across this article (a page since removed and only available archived) on the “costs, benefits and risks” of knee replacement procedures in India, and it didn’t do much for that country’s image when it comes to orthopedic surgery.
Let’s look at the SEO first:
- Page title: Total Knee Replacement Surgery in India-costs, Benefits and Risks | Neck and Back Pain Relief
No major problems here, although the sitewide tag at the end makes this tag a little long.
- Meta description tag: India is best getaway in Overall world Suitable for Orthopaedic Surgery. within India Though Definitive cost efficient But additionally May be healed And as a
First big problem: The meta description is auto-generated from the first graph of the article. Not only is this lazy, it’s unnecessary (Google’s snippet would probably reflect the exact same description). If you’re going to bother with a meta description, why not custom tailor it with some compelling language that might entice a click?
- Meta keywords tag: cost total knee replacement surgery india,low cost total knee replacement surgery india,total knee replacement surgery,total knee replacement surgery india
Not too bad, though the keywords don’t seem like natural search phrases to me. But the tag’s structure is sound and the keywords are acceptable.
So, the on-page SEO (just for the meta tags) is a C+ at best.
Where the SEO totally falls apart is the content. Maybe the website owner didn’t get the memo that Google’s “Panda” update went after low-quality content in a big way. And calling this page “low quality content” is probably an insult to the phrase “low quality.”
As a writer and a provider of professional SEO services, there’s just no excuse for this butchery of the English language. It’s nonsense, gibberish and gobbledygook. Pure and simple. Who would publish this in their blog? There are incomplete sentences, missing articles, capitlization and punctuation errors. Really, many of the sentences don’t even make sense. Here’s a brief sample (I’m leaving all the capitalization and punctuation errors as-is, so you can see the text just as it’s published):
- “The most notorious cause for needing to wear total knee replacement surgery Could be described as knee osteoarthritis, Build degenerative big toe joint disease.”
Just wow. And please understand, I mean no disrespect to any from India, no matter how bad their English grammar might be. I sincerely doubt this was written by a human. More likely it’s just an article churned out by software that took an original piece of writing, jumbled up the words in some semblance of English to “fool” the search engines, and was spit out as another “original” — yet unrecognizable — piece of writing.
Yes, we know that search engines love unique content. But guess what guys: this little trick doesn’t fool anyone with a half a brain, and it won’t even fool the search engines anymore.
Please, please do NOT try “article spinning” software in hopes of generating lots of unique content that the search engines will eat up and grant your website high rankings because of all the great content you are spewing out. This type of junk content is called webspam, and it doesn’t work.
I think the worst thing about this article (aside from utterly wasting the time of the poor person who comes across it), is that it doesn’t even attempt to answer the question promised in the title, to wit: What are the costs, benefits and risks of total knee replacement surgery in India?
Really, that might be something somebody would like to know. Instead, readers of this article will get advice like, “That Credit cards Can possibly Choose to Getting Collection Create Cellular Add-ons, gardening sorts of prosthesis.”
Yes, that’s an actual “sentence” from the article. It’s like Mad Libs but not nearly as funny. (Although come to think of it, the “big toe joint” phrase referenced earlier is comic gold!)
Folks, I’ll tell you the truth: writing compelling, interesting articles is hard work. Back in the day, newspapers, magazines and other businesses paid authors lots of money to write well-researched, well-articulated, informative and engaging stories, which consumers were happy to pay for due to the value of the information.
Nowadays, when everyone expects information to be “free,” we are discovering that good writing has always been worth, and will always be worth, the time and money invested in its creation.
To do SEO well, you can’t skimp on content. The better your webpage writing is, the more people will flock to it (and link to it). There are no shortcuts. Truly.