We keep talking about how important local search is for business, and we’re hardly the only ones. Now Google has a major initiative — Let’s Put Our Cities on the Map — that aims to do just that, as well as encouraging community members to support local businesses. We’re proud to announce that we are an Official City Partner for Google in Carlsbad, San Marcos, Vista, and throughout North County San Diego.
You can learn more about Google’s Initiative at their site, Get Your Business Online (GYBO). They point out that just over a third — 37% to be precise — of local businesses have claimed a listing on any search engine. That means that for the majority of businesses, listings are incomplete, have incorrect information, or simply don’t exist. (And if you don’t claim your listings, you won’t even know — let alone be able to correct it!) At the same time, the vast majority of web users — 4 out of 5 — use search to find local businesses. Bottom line: Customers are out there, and if you aren’t listed, you’re missing out on new business.
Google’s GYBO team has been out in the field running workshops all across the country since 2011, but there’s still a huge amount to be done. That’s why they’ve partnered with local organizations like Higher Power SEO to help even more businesses get online. In the official Let’s Put Our Cities on the Map announcement, Soo Young Kim, Head of Marketing for GYBO, explained, “local partners know the challenges for local businesses more than anyone — and they recognize the value of getting businesses online.” Supporting local businesses means growing our local economy, which means everybody wins.
Need help claiming your listings — and making sure the information is consistent — not just on Google, but on Bing, Yahoo, Yelp, and more? We offer a range of comprehensive packages that ensure web users can find your business online, even if you don’t have a website. Call us at 760-881-4736 today to find out more!