Google’s Hummingbird Update

Google is most of the world’s go-to internet search engine, so when it comes to SEO, it’s important to stay on top of the changes the company makes to its much-vaunted search algorithm. The latest update, known as Hummingbird, took effect this past August. Google regularly updates the algorithms that run its searches, but Hummingbird…

Google’s Page One is Shrinking – Will Your Business Get Crowded Out?

If your business has local customers, getting a listing in Google’s “7-Pack” maps section is now more important than ever. Here’s why. For roughly 1-in-5 search queries, Google has trimmed three organic (unpaid) search listings from its Page One results, when users type in navigational related searches. That means the free, organic listing has shrunk…