influencer marketing to reach your target audience

Psst! Have You Heard About Influencer Marketing?

Online marketing strategies evolve along with every other aspect of the web, from platforms and technologies to users’ preferences and actions. While many traditional forms of online marketing are still going strong—such as pay-per-click ads and email marketing—influencer marketing is the new kid on the block. It’s especially buzzworthy because when done well, influencer marketing…

how to make a facebook live video

Is Your Business Ready to Go (Facebook) Live?

By now, you’ve probably heard about the various live streaming video services that the major social media platforms have been throwing their weight behind. Twitter has Periscope, Snapchat offers Snapchat Video, and even YouTube—the granddaddy of non-streaming video—is set to launch a live streaming service called YouTube Connect. These all provide more or less the…

was there a penguin update january 2016

The March of the Phantom Penguins

If you keep close tabs on your search rankings, you may have noticed that there was a major shakeup recently—Saturday January 9th, to be precise. Folks in the SEO world have been waiting for a Penguin update for a long time, but this wasn’t it. Was it another Phantom update? Though Google has officially confirmed…

how to make an infographic

Infographics: The Basics

One of the best ways to boost your site’s rankings is through high-quality backlinks. When other sites—whether businesses, blogs, or social media pages—are willing to send traffic your way, it’s a major signal to Google and the other search engines that your website is the real deal. In the Web 1.0 days, people used to…