new shopping results image search

Paid Search Pops Up in More Places

We keep talking about different ways that paid search results (aka pay-per-click or PPC) keep taking up more and more real estate on Google’s search engine results pages. Now we’re seeing the trend expand beyond regular web searches. Google’s latest updates have made paid results more prominent on image search and maps. What’s this all…

staying safe online

Search Engines Have (Some) Scruples

The web can be a pretty scary place, and in some cases, you don’t even have to go to its darkest corners to find unsavory content. This is actually something that search engines try to police a bit, not just through offering safety settings (which most users likely never adjust) on search results, but also…

The “Other” PPC: Two Social Media Alternatives to Google AdWords

When it launched in October 2000, Google’s AdWords revolutionized pay-per-click (PPC) marketing. Today, AdWords still dominates the PPC landscape, and indeed, online marketing in general. But two newer PPC options that did not exist when AdWords was created — Facebook and LinkedIn — may be an effective alternative, depending on your target market. Each of…