SnapChat Ads 101

Everyone is Talking about SnapChat Advertising There is no doubt that mobile media is changing advertising, almost on a daily basis. One of the newest additions to mobile media ads is SnapChat. Basically, SnapChat is a mobile app that’s used to modify and share photos and videos. This is a clue to the style of…

Google Changes Keep Coming!

[Editor’s Note] In recent weeks, Google has launched several changes to its business-focused products, including Google My Business and Google AdWords. Here are two that our readers should know about. First, our National Accounts Manager, Frank Rose, has provided some information about a new verification method for Google My Business listings. Second, Sara Mozafaripour, Sr.…

google shopping SERP

Google Shopping 101

Last month when we discussed the latest changes to Google SERPs, one item we highlighted was the increasing prominence of Google Shopping. If that left you wondering “Wait, what’s Google Shopping?” or “How do I get my products listed there?”—this month we’re going to answer those questions (and more). Online retail is big, and only…

google shopping results

Google Cuts Back PPC Real Estate

Believe it or not, this month we don’t have a Google algorithm update to tell you about. But that’s not to say that our buddies at the search giant haven’t been busy. The latest switch? They’ve been tinkering with how ads display on their search engine results pages (SERPs). If pay-per-click (PPC) is part of…

New Site Highlights Expanded Services

Web Design. Video. Paid Search. Social Media. As search engine optimization (SEO) has grown in scope and complexity, our marketing knowledge and service offerings have had to keep pace. Higher Power SEO customers told us they wanted “one stop shopping” for online marketing services, and we listened. We’ve brought seasoned web developers, designers, videographers and…