long term SEO

SEO Doesn’t Take a Summer Vacation

It’s the season when many of us are getting out of the office and heading to the beach, the mountains, or even just to the couch. When we take a break from working, we might fall a little behind, but it’s easy to catch up. That’s not the case with SEO. SEO isn’t just a…

staying safe online

Search Engines Have (Some) Scruples

The web can be a pretty scary place, and in some cases, you don’t even have to go to its darkest corners to find unsavory content. This is actually something that search engines try to police a bit, not just through offering safety settings (which most users likely never adjust) on search results, but also…

email automation basics

Email Marketing 102

We don’t have to tell you that technology moves quickly. There’s one area, however, where we haven’t seen much change. Email has remained relatively static—or in Silicon Valley parlance, it’s one area of online life that hasn’t been disrupted. Sure, you get email today that contains videos, graphics, and HTML, but in the end you’re…

how to make a facebook live video

Is Your Business Ready to Go (Facebook) Live?

By now, you’ve probably heard about the various live streaming video services that the major social media platforms have been throwing their weight behind. Twitter has Periscope, Snapchat offers Snapchat Video, and even YouTube—the granddaddy of non-streaming video—is set to launch a live streaming service called YouTube Connect. These all provide more or less the…

Web Design Trends 2016

4 Major Web Design Trends for 2016

Web design trends come and go, but design is about much more than making sure your site looks pretty. Design can be a make-or-break factor in your user experience (UX): Web users are going to leave a site that’s difficult to navigate, confusing to use, or just plain hard on the eyes. Homepage design is…

google shopping SERP

Google Shopping 101

Last month when we discussed the latest changes to Google SERPs, one item we highlighted was the increasing prominence of Google Shopping. If that left you wondering “Wait, what’s Google Shopping?” or “How do I get my products listed there?”—this month we’re going to answer those questions (and more). Online retail is big, and only…

google shopping results

Google Cuts Back PPC Real Estate

Believe it or not, this month we don’t have a Google algorithm update to tell you about. But that’s not to say that our buddies at the search giant haven’t been busy. The latest switch? They’ve been tinkering with how ads display on their search engine results pages (SERPs). If pay-per-click (PPC) is part of…