Talked with an FBI special agent recently? Any of the good ones will tell you that the keys to solving the tough mysteries are in the details; the facts that come up when you start to dig. How is that so different from Search Engine Optimization? Welcome to part four in our talk about In-Page…
Finally a graphical interface that lets you make your analysis at a glance and dig through the details the way you would navigate through your site.
At a glance, in an easy to digest visual way, glean the most important information from your website – what interests your visitors – what are they clicking on. With a flick of your wrist (ok, move your mouse) you have tables popping up and fading divulging the details of their passage through your site.
Here is my vote for the coolest web analytics tool – In-Page Analytics. Google’s team designed it specifically to help you visualize your analysis of your visitors’ click patterns and navigation habits.
The ROI (return on investment) for good SEO should be higher than any other type of marketing. Intraspin says that 40% of ROI aware SEO campaigns achieve returns in excess of 500%. That’s a good investment.
Knowing something about who or what is driving traffic to your site helps you know which external sources are the most efficient (where you should focus your resources) as well as how you should tailor your content so they find what their looking for; happy visitors equal higher conversion rates.
If you read this entire blog, you will receive 1 million dollars and a free iPad. If you don’t read the entire blog you will die. How do you know what is getting the attention of the visitors to your website?
Here is where your website makes you money and you start seeing the return on investment for internet marketing. Your picture of which content works and which doesn’t won’t get much clearer than this.
So what happened in the world of Search today? That’s not always an easy question to answer, but over the next few weeks, I’m going to endeavor to break down the Big Story of the day, of course with an eye for small business and local SEO. By its nature, search engine optimization can be esoteric, and…
We recently signed up to become a member of the Carlsbad Chamber of Commerce, and I’m already glad we did. Not only are we supporting businesses in the local community, we get a great outlet for promoting our own products and services. But the benefits of membership go beyond marketing. We also had a chance…