Google Changes Keep Coming!

[Editor’s Note] In recent weeks, Google has launched several changes to its business-focused products, including Google My Business and Google AdWords. Here are two that our readers should know about. First, our National Accounts Manager, Frank Rose, has provided some information about a new verification method for Google My Business listings. Second, Sara Mozafaripour, Sr.…

google local guides

Want to Work for Google? You’re Hired!

Google recently launched yet another initiative to bolster Google Maps. While still the undisputed leader in search, if we’ve learned anything from the Mystery of the Missing Mall, it’s that Google’s not quite as all-seeing and all-knowing as we often think. Plus, while Apple Maps was initially underwhelming—like issuing a corporate apology bad—it’s become much…

Local Search: What Matters Most Right Now

We’ve always known that search engine results pages (SERPs) are moving targets. Ever-changing rankings may not be a big deal if you’re a big business with major brand recognition, but for small businesses even a minor dip can have an outsized impact on site traffic. The good news? The major factors affecting local search rankings…