seo tips and tricks

10 SEO Tricks and Treats for 2016

SEO doesn’t need to be scary! You know it’s one of the best ways to drive traffic to your website. But for those without the direct experience with SEO that you need to be successful, figuring out the “right” way to do SEO can give you nightmares. Never fear. If you’re looking for some help…

SnapChat Ads 101

Everyone is Talking about SnapChat Advertising There is no doubt that mobile media is changing advertising, almost on a daily basis. One of the newest additions to mobile media ads is SnapChat. Basically, SnapChat is a mobile app that’s used to modify and share photos and videos. This is a clue to the style of…

Google Changes Keep Coming!

[Editor’s Note] In recent weeks, Google has launched several changes to its business-focused products, including Google My Business and Google AdWords. Here are two that our readers should know about. First, our National Accounts Manager, Frank Rose, has provided some information about a new verification method for Google My Business listings. Second, Sara Mozafaripour, Sr.…

new shopping results image search

Paid Search Pops Up in More Places

We keep talking about different ways that paid search results (aka pay-per-click or PPC) keep taking up more and more real estate on Google’s search engine results pages. Now we’re seeing the trend expand beyond regular web searches. Google’s latest updates have made paid results more prominent on image search and maps. What’s this all…

influencer marketing to reach your target audience

Psst! Have You Heard About Influencer Marketing?

Online marketing strategies evolve along with every other aspect of the web, from platforms and technologies to users’ preferences and actions. While many traditional forms of online marketing are still going strong—such as pay-per-click ads and email marketing—influencer marketing is the new kid on the block. It’s especially buzzworthy because when done well, influencer marketing…