Happy Holidays!

Like many of you, our staff will be taking a short break over the holidays. We hope you can find time to spend with family, friends and loved ones. Our offices will be closed from Dec. 24 through Jan. 1, 2013. On behalf of everyone at Higher Power SEO, have very merry Christmas and a…

Google’s Page One is Shrinking – Will Your Business Get Crowded Out?

If your business has local customers, getting a listing in Google’s “7-Pack” maps section is now more important than ever. Here’s why. For roughly 1-in-5 search queries, Google has trimmed three organic (unpaid) search listings from its Page One results, when users type in navigational related searches. That means the free, organic listing has shrunk…

Social + Mobile = Foursquare

Foursquare is a “location-based mobile platform that makes cities easier to use and more interesting to explore,” according to its website. Simply put, Foursquare is a social networking site that allows registered users to virtually “check-in” at physical locations via the Internet, via text messaging and mobile phone applications (e.g., the iPhone’s Foursquare app). Foursquare…