SEO doesn’t need to be scary! You know it’s one of the best ways to drive traffic to your website. But for those without the direct experience with SEO that you need to be successful, figuring out the “right” way to do SEO can give you nightmares.
Never fear. If you’re looking for some help developing an SEO strategy that can bring in new leads for your business, these SEO tips and tricks can be a great place to start.
1. Adjust Your Content Reading Level
Readability of the content on your page is closely linked to how well your SEO works. If the content you’re posting is too lengthy or complicated for your visitors to read, they are likely to leave your page in exchange for something simpler – hurting your ranking with Google and other search engines.
To implement this SEO trick, keep the number of words per sentence and sentence length down. The higher these are, the more difficult your content will be to read. To see where your content falls on the Flesh-Kincaid readability scale, you can use tools like Readability Score or the free Yoast WordPress plugin.
2. Use Domains that Have Long Registration Lengths
While you can’t control how long your domain has been registered, a domain that has been registered for a few years tends to be viewed as more trustworthy in the search engine world. While authorities like Matt Cutts and John Mueller both deny this, SEOs outside of Google, such as Brian Dean, think otherwise.
If you can, register your domain in advance. You can also boost your credibility by having public “Whois Information,” including your address and contact information to boost your authority and legitimacy.
3. Optimize Page Speed
For SEO 2016, one of the biggest influencers of where you fall in a list of search results is your page speed. The speed of your page can influence whether or not the visitor decides to stay on your page or return to the list of results to find another faster website. If your pages load quickly, they are more likely to browse your site.
One of the biggest culprits for slowing down your website is images that are too large. Your web host may also be to blame. To ensure your pages are not too slow, you will want to check their load speed. If you find that you are behind in what the suggested amount of time is, you’ll want to look into the possible changes you can make to bring your website up to SEO 2016 standards.
4. Be Mobile Friendly
More and more people are using their phones or tablets to complete searches, which means your website needs to be fully responsive to appear on those screens. As one of the biggest SEO tricks of today, a mobile site could make the difference between a failing SEO campaign and a successful strategy.
A site that is not mobile friendly will usually be too difficult to read on a smaller screen, pushing the searcher to return to the results list to find a page that is easier to maneuver. Select a fully responsive web design to boost your SEO rank. To test your site, you can use this tool.
5. Use Listicles
A “listicle,” which is a post that uses numbered points that make the content easy to read and digest, is another great way to boost your SEO. Because they are easy and fun to read, a listicle can be a great way to bring more people to your page.
To write a listicle, select a clever title that uses objectives such as “best,” “awesome,” or “top.” You’ll also want to include a number that provides quality content without being too overwhelming. Prime numbers seem to work best, but try to keep your number of points around 5 to 15.
6. Optimize the About Us Page
Your About Us page should tell the story about who you are, but it will also need to be optimized for SEO. Take the time to create a story for your brand that helps to build trust and a connection with your website visitors.
You can further optimize your About Us page by including photos or videos of your company team members.
7. Clean Up Your Comments
Cleaning up the comments that visitors leave are also important SEO tricks because spam can hurt your SEO rankings. If your comments go unchecked, you could be attracting even more spam to your page.
Delete the comments that don’t appear to be legitimate and thank real visitors for commenting on your page.
8. Create Unique Titles and Meta Descriptions
Next on our list of SEO tips is to create unique titles and meta descriptions for your site. Because many individuals only duplicate each page to create their site, they’re missing out on a big SEO opportunity.
9. Stop Keyword Stuffing
Keyword stuffing became a common practice for trying to rank highly for a specific search. However, as Google caught on to this practice, they started penalizing websites that use a keyword too frequently or in ways that make the content confusing for the reader.
Instead of keyword stuffing, use keywords naturally and switch up your phrases so that you don’t appear “spammy.”
10. Optimize Content for Social Media Sharing
Social media shares are another great way to improve your SEO, so be sure that you are optimizing your content for sharing with buttons on each of your pages and posts. To further optimize your content, use interesting images that will attract attention when shared on social.
You can also create posts specifically for different platforms to help individuals share your content more easily.
Well, there you have it. Your SEO strategy doesn’t need to be difficult to create. With these 10 tips, you can be on your way to improving your ranking and attracting new leads. But if you’re still feeling like your website is haunted, give Higher Power SEO a call at (760) 881-4736.